Strategic MarketingMA
Program starts in the fall. Review deadlines.
Learn how to connect the art of storytelling to the science of analytics to break through the noise. Emerson College’s Strategic Marketing MA program will teach you how to use creativity, human-centered design, and analytics to reimagine brand strategy.
At a Glance
- Take three foundational Strategic Marketing courses common to both tracks.
- Take three specialized courses in Strategic Marketing Communication or Digital Marketing.
- Take two electives that help boost your career-readiness, such as an Internship, study abroad opportunity, or a course offering new-to-you skills.
- Courses are taught by Department of Strategic Marketing and Business faculty, who have expertise in brand strategy, business communication, digital marketing, public relations, and more.
- Build a capstone project highlighting work with real-world clients.
- Full- and part-time options are available, with in-person and online courses giving you flexibility in your schedule.
- No GRE required to apply.
Become a Data-Driven Marketer
Marketing is about understanding people, building meaningful connections, and creating ideas that move organizations forward. Emerson’s Master of Arts in Strategic Marketing combines creativity, analytics, and brand strategy to prepare students for leadership roles in an evolving marketing landscape. You’ll learn how to develop marketing strategies grounded in analytics and data, and meet the needs of today’s audiences and customers.
You’ll build a strong foundation in marketing strategy, consumer behavior, digital communication, research, and analytics, choosing a Strategic Marketing Communication or Digital Marketing track. Elective courses allow you to explore topics such as analytics, culture and ethics, managing marketing investments, and topics courses on emerging trends in marketing and media. Small class sizes and a collaborative environment give you the chance to exchange ideas, learn from faculty with industry and research expertise, and develop the creative and analytical skills needed to navigate a rapidly changing profession.
Elective courses offer internship possibilities to expand your professional experience and network. The program culminates in a capstone experience, where you’ll work with real-world clients to solve marketing challenges and present strategic recommendations. By graduation, you’ll leave with a portfolio of client work and sought-after skills across traditional and digital marketing, and you’ll have the confidence to lead teams, shape brands, and create meaningful impact across industries.
Learn at Your Own Pace
Once you’re enrolled in a graduate program at Emerson College, you’re automatically part of Emerson Edge, a network of peers, alumni, faculty, and staff to ensure you’re getting what you need out of your graduate program. Some of the benefits you’ll get from Emerson Edge:
- Career Development Center: Work with a team who can take your skills and interests and find the best path toward a career.
- Emerge Alumni Network: Join a community of over 50,000 Emerson alumni who can mentor you, share career advice, and make connections in your industry.
- Graduate Career Action Plan: Develop your resume, cover letter, and portfolio with a team dedicated to credential-building, and gain access to exclusive job listings.
Strategic Marketing students learn by tackling real business challenges. Through live-client projects, internship opportunities, and applied coursework, you’ll develop strategies, test ideas, and create solutions grounded in research, creativity, and human insight. The result is a portfolio of work that demonstrates both strategic thinking and real-world impact.
Learn from Master Marketers
Faculty in the Strategic Marketing program have deep expertise in building brands and know how emerging technologies, analytics, and data influence current marketing strategies.
Enroll Today
Applicants must register for an account with the School of Communication. From there, you can log in and upload the required application materials. No GRE is required to apply.
Learn more about applying to Emerson on the Application Process page.
4+1 Bachelor’s to Master’s Program
Our Strategic Marketing MA program is available to current Emerson undergraduate students who are interested in pursuing a master’s degree in just one additional year. For more information, visit our 4+1 MA in Strategic Marketing page