Marketing CommunicationMinor

Housed in the School of Communication, the Marketing Communication minor teaches you how to convert consumer insights into actionable decisions in order to develop marketing communication strategies and tactics. Please note that this minor is not open to Marketing Communication majors.

To complete this minor, you’ll take four core courses and choose one elective from a range of topics, such as Customer Analytics and Insight-Driven Marketing, Media Planning and the Customer Journey, and Writing for PR.