School of Arts and Interdisciplinary Studies

Digital Content ManagementGraduate Certificate

Programs offered in the fall and spring. Review deadlines.

Level up your writing and communication skills, and help companies of all sizes improve their content marketing strategies.

At a Glance

  • Learn to write for business audiences, and to use the metrics organizations use to measure success.
  • Become an expert in search engine optimization (SEO) and generative engine optimization (GEO) tactics to make your content more visible.Become an expert in search engine optimization (SEO) and generative engine optimization (GEO) tactics to make your content more visible.
  • Develop the skillset to succeed with multichannel marketing efforts.
  • No GRE requirements to apply.
  • 100% online.

Create Content for a Modern World

Create content that informs, engages, and drives results. Emerson’s online Digital Content Management graduate certificate program strengthens your writing, content strategy, and audience engagement skills in today’s digital landscape. You’ll learn how to develop content for multiple platforms, apply SEO and GEO best practices, analyze performance metrics, and refine messaging based on audience insights.

Housed in the Department of Writing, Literature and Publishing, and designed for working professionals, the fully online program offers the flexibility to learn on your schedule while building practical skills you can apply immediately in your career. Completed in as few as two semesters, the four-course certificate program prepares you to create, manage, and measure content across organizations of all sizes, from startups to established brands.

Once you’re enrolled in a graduate program at Emerson College, you’re automatically part of Emerson Edge, a network of peers, alumni, faculty, and staff to ensure you’re getting what you need out of your graduate program. Some of the benefits you’ll get from Emerson Edge:

  • Career Development Center: Work with a team who can take your skills and interests and find the best path toward a career.
  • Emerge Alumni Network: Join a community of over 50,000 Emerson alumni who can mentor you, share career advice, and make connections in your industry.
  • Graduate Career Action Plan: Develop your resume, cover letter, and portfolio with a team dedicated to credential-building, and gain access to exclusive job listings.

Learn from Content Creators Who Get It

Faculty in the Department of Writing, Literature and Publishing are longtime content creators, marketers, and brand strategists. Learn from the best in the business.

Karen English
John Rodzvilla
Benoit Denizet Lewis

Enroll Today

Applicants must register for an account with the School of Arts and Interdisciplinary Studies. From there, you’ll log in and upload application materials, including samples of past work.

Learn more about applying to Emerson on our Application Process page.